Dependable nutrition,
crafted with pride
For over 40 years, our family-owned business has produced reliable, high-quality dog food. Fit Active is complete, balanced and vet-supported — sold to partners by quote.
40+ years of heritage
A family-owned business committed to reliable, high-quality pet food for over four decades.
Vet-supported quality
Every product is carefully controlled and supported by veterinary expertise — consistent and safe.
Wholesale logistics
Pallet shipping across the EU with flexible MOQs, white-label options and dependable lead times.
Trust at a fair price
Dependable nutrition pet owners can trust, at a price they — and your shelves — can afford.
Catalogue
A complete range, one standard
Browse our wholesale range. Pricing is bespoke — request a quote tailored to your business volume and assortment.
Dry food
Cold-pressed and oven-baked recipes for every life stage.
Wet Food
Single-protein pâtés and stews in recyclable tins.
Treats & Snacks
Air-dried meats, dental chews and grain-free biscuits.
Vitamins
Supplements for joints, coat, immunity and overall vitality.
Built for B2B
A wholesale partner that grows with you
With more than 30 years of manufacturing experience, quality isn’t just a standard for us — it’s a matter of pride. We partner with independent pet shops, veterinary clinics and groomers across Europe to deliver consistent recipes, fair margins and the long-term support that keeps shelves moving.
How it works
From inquiry to first delivery in days
01
Tell us about your business
Share your assortment goals, expected volume and delivery region via our short brief.
02
Receive a tailored quote
Within 48 hours we send a custom price list, sample kit and partnership terms.
03
Approve & onboard
Sign your wholesale agreement and meet your dedicated account manager.
04
Order, ship & restock
Place orders through your portal — we handle the rest with EU-wide pallet shipping.
Our story
Made by people who truly love dogs
For over 40 years, our family-owned business has been committed to producing reliable, high-quality pet food. Fit Active was developed to meet the needs of active, family dogs — complete, balanced and supported by veterinary expertise.
Our goal is simple: dependable nutrition that pet owners can trust, at a price they can afford. We partner with the people they already rely on — local shops, vets and groomers — to bring honest food into more bowls
Get in touch
Request your wholesale quote
Tell us a little about your business and we’ll come back within 48 hours with a tailored price list and sample kit.